Social Marketing for Real Estate Agents

Maximizing Profits Using Facebook for Real Estate

There is hardly a person living in this day and age who hasn’t at the very least heard of Facebook and how it brings everyone together. The fact of the matter is that social networks are becoming an increasingly integral part in the lives of many people out there and it is only logical that they should be used for marketing and advertising. As it happens, there are ways to use Facebook for real estate agents who want to give their career a little boost.

First of all, how can using Facebook for real estate marketing benefit the agent? Well, for starters it should be mentioned that it is estimated that in August 2012, Facebook will hit the 1 billion subscriber mark. Put that together with the fact that one these networks news travels almost as the speed of light and you have yourself a nice potential way of spreading the word about yourself. You can do all the run-of-the-mill stuff such as making a profile page where they can pretty much do whatever they want. However, that is far from being the best Facebook can do for you.

Facebook allows the creation of fan pages and group pages to which people subscribe. When they “like” your page, every single thing you are going to post will become visible in their news feed, meaning that you are going to be reaching to thousands of people potentially only because they clicked a button on your page. Of course, using Facebook for real estate marketing consists of more than simply creating a page because after all, you need to give people a reason to join and like it. And it’s not like you just need anyone liking it; it is better to have a hundred people interested in what you are selling them like your page than a thousand who has no idea what you are doing there. So here is a little guide for how to use Facebook for real estate marketing.

How to Use Facebook for Real Estate Marketing

To start things off you are going to create a landing page which will give your visitors just a little taste of what you have to offer, encouraging them to click the like button and see the page in its full splendor. You should give them some incentive to click the like button, such as some kind of exclusive information about the housing sector, an ebook, or really any kind of little offer you can think of. The aesthetic of your landing page is extremely important so you should definitely work with a professional designer on it if you can afford to.

In any case, once they “like” your page they will be taken to second landing page where they can actually get what they clicked the button for. This is a very effective method of promoting your brand and getting your name out there as the people who will have gotten what they wanted from you will spread the word to their friends, who will hopefully give you a visit and do the same.

There is a great way to get more people to your Facebook page which consists of setting up good Facebook ads, which are basically the advertisements displayed on the side. All you need to do is simply click on the “create an ad” link which can be found right next to those advertisements, and you will be taken to the creation page. There you make your ad by simply choosing a picture and typing a quick sales pitch that goes to its right. You can choose to either run a cost-per-impressions or a pay-per-click campaign, whichever is more suitable for your current situation.

The best part with these ads is that if you are promoting a Facebook page those who are looking at it can “like” it instantaneously without even visiting it. If you can manage to make your advertisement enticing enough, you will see no shortage of unique visitors everyday who are looking to see what your brand has to offer them.

So how exactly do you get started and use Facebook for real estate marketing? Well, there is nothing complicated to the process as all you need to do is install an application which allows you to easily create landing pages. There are many applications which allow you to do that, and you can find them using your search engine of preference. Once the application is installed, use it to put your landing page into place, and get started with the steps above.

Check out my recent blog post for tips on growing your Facebook fan base.

Internet Marketing EBooks and Guides

As eBooks and the information on Internet marketing is changing so quickly, I can’t really recommend you a “Beginners Guide to Internet Marketing” or an “How to start an Online Business” eBook; instead I did a little research on what people are searching today on the Internet, related to Internet marketing.

The basic idea is that if people are looking for a specific eBook and/or name or Author, frequently then there are is a high probability that this could be some current and valuable content. Today is August 18th, 2010 and following a selection that should already give you a good idea:

  • affiliate marketing rosalind gardner
  • facebook marketing steven holzner
  • ftc guidelines affiliate marketing
  • jeff olson network marketing
  • jim rohn network marketing
  • newbies guide to internet marketing
  • newbies guide to video marketing
  • occam’s razor marketing
  • one hour marketing
  • online marketing for offline businesses
  • philip kotler marketing management
  • philip kotler principles of marketing
  • philip kotler social marketing
  • robert crisp network marketing
  • robert kiyosaki network marketing
  • russell brunson’s internet marketing
  • sun tzu strategies for marketing
  • travis sago’s bum marketing method
  • understanding online marketing

As you may have already realized, for our case I’ve selected mainly eBook authors, terms that sound like the title of an eBook or terms that seem to be related to (Internet) marketing techniques or systems.

Let’s have a closer look at some of those

For Internet marketing systems or techniques a good example is Russell Bronson. Russell Bronson is a very young Internet marketing (multi) millionaire. I think he younger than 30 years old, has made his fortune with his courses and membership sites already some years ago, but launches ever year at least one new product.

Then we have the search terms “newbies guide to internet marketing” and “newbies guide to video marketing”, “success secrets of the online marketing” those phrases sound much like an eBook title.

The Newbies Guide to Internet Marketing

And YES, this is a free, 18 pages eBook. Following a summary of the website’s content;

“8 Pages Taking You Into The Fast Lane Of The Internet Business World – Plus Marlon’s Very Own Internet-Marketing Terms And Definition Sheets To Get You Up To Speed On “Marketing Speak” Today”

WOW! Lot’s of content! So you may get curios and leave your email to get the eBook: Well, I did so… To make a long story short, the eBook has very basic, but solid content.

Looks like my theory is being confirmed; “If people search a lot for something, there must be a good reason”. Let’s see some more examples.

“The Newbies Guide to Video Marketing” eBook with MMR

Video marketing is quickly becoming one of the best ways of showcasing and promoting your online business!

According to recent studies, 57% of people have watched online videos at some point in their life and 19% watch them even every day, just think about YouTube! Those figures are growing steadily as internet usage and social networking grows and is being more and more popular.

In short, Video Marketing should become part of your Marketing arsenal, sooner or later! This is where “The Newbies Guide to Video Marketing” may be a source to look at. So I searched on the Internet and found it quickly. You can get it for $1.35, including MRR (Master Resell Rights). The description reads as:

“I’ve covered everything you’ll need to take you from video marketing newcomer to clued up and confident video marketer. Even if you don’t know the first thing about video marketing I can show you exactly how to get started.”

I thought for $1.35 this may be worth having a look at; again, if there is a lot of buzz around the ‘The Newb’s Guide To Video Marketing’ there should be some reason to it.

Well, this time I was a little disappointed. The 30 page eBook, although accurate, is very basic and does not keep up with the promises. ‘The Newb’s Guide To Video Marketing’ gives you a good introduction on WHAT Video Marketing is but is very basic on the “HOW TO” side.

Online Marketing for Offline Businesses

Another interesting phrase is “online marketing for offline businesses”; I first thought it was a book title, but I did more research and have not found a book title, but quite some blog posts. So if you recall what the Internet Time Machine search engine returns “high demand with low supply”, then this seems to reveal an upcoming market demand.

Maybe you want to write an eBook and/or specialize in this area; particularly if your background is in the offline business or offline marketing. You could show the benefits of the combined offline and online marketing, or you could create a (local) consulting business, offering your services recommending offline businesses online marketing strategies.

Conclusions: Although in this short article I can’t show more examples, but I think you got the idea, and I am pretty confident that you will find quite a number of good eBooks and courses if you researched a little the other terms above. By adding the words “ebook” or “course” you will get more specific results, and if you add “review” you should also get some more information on the quality of the eBook.